Economist Impact’s The Sustainability Atlas, developed with Infosys Topaz, exemplifies a transformative approach to content-led marketing campaigns by combining rigorous editorial integrity with cutting-edge AI technology. In an environment flooded with fragmented data, our platform stands out by delivering credible, actionable insights drawn from over 1,700 indicators and 500+ expert pieces from The Sustainability Project. Unlike generic data tools, the Atlas uses generative AI to tailor content specifically to users’ industry, geography, and sustainability priorities, transforming complex datasets into strategic guidance.

What differentiates our approach is the focus on context-specific intelligence. Powered by Infosys Topaz, the conversational interface surfaces insights solely from verified Economist Impact content—eliminating the noise of unreliable sources. Our AI is not a content generator but a content distiller, enhancing editorial trust rather than diluting it.

The Atlas supports content marketing by making sustainability insights interactive and visually compelling through geo-comparison tools, enabling users to assess regional risks and opportunities in real time. This makes it a powerful storytelling platform for clients and publishers aiming to reach informed, impact-driven audiences.
Innovation lies in its audience-first design—catering to C-suite leaders, policy researchers, and ESG strategists alike. It empowers users across sectors to derive value quickly and with precision, whether they’re benchmarking emissions or identifying regulatory gaps.

Ultimately, The Sustainability Atlas shifts content-led marketing from passive consumption to active engagement, making sustainability not just a message but a meaningful business imperative—grounded in truth, driven by intelligence, and built for action.

The Sustainability Atlas campaign significantly boosted awareness and engagement, exceeding expectations with 19.4 million social impressions (196% of target) and 45,318 clicks, achieving a 0.23% CTR—nearly double the industry average. Meta led performance, driving 59% of visits, while LinkedIn attracted high-quality engagement from CXOs and sustainability leaders.

User behaviour showed strong interest: average visit duration was 2 minutes 31 seconds, 2.6 times above benchmark; 52% of users scrolled halfway down the page. The AI chatbot logged 730 unique searches with an 85% completion rate, proving its effectiveness in delivering specific, trusted insights quickly. Over 2,000 senior leaders engaged with the interactive globe to compare regional sustainability performance.

Clients praised the platform’s innovation and impact. Jonathan Birdwell, Global Head of Policy & Insights at Economist Impact, said, “Never before have we brought all that data and insight together in one place… The Sustainability Atlas provides accessible and actionable insights to policymakers and business leaders worldwide.” Ashiss Kumar Dash, Infosys EVP, added, “The Atlas equips businesses with the tools they need to drive measurable impact, reinforcing our commitment to sustainability and digital innovation.”