2020 Winners

Winners Interviews

Hear what the winners of The World Media Awards 2020 have to say about what it actually takes to create a first class award-winning campaign.  We asked the winning teams 3 important questions about content, context, and team cooperation across multiple markets. Here are the results:

Creating content that resonates in multiple markets

Making content work harder with the right context

Strategies for great teamwork in international, content led advertising

2020 Winners

WINNER: Brilliant Sound At Intersections Of Culture And Cool
Brand: Sonos
Entered by: Vizeum & 360i, Dentsu Group
Credits: ACAST, Amazon, WeTransfer, Anomaly

“Sonos edged out the competition with an entry that succeeded on every level – they outlined a clear challenge, addressed it with a multichannel, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth,” said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. “Brilliant Sound demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year’s Grand Prix award.”

Grand Prix Winner


WINNER: Volkswagen – For The Many, Not The Few – The ID.3
Brand: Volkswagen
Entered by: PHD Global Business
Credits: DDB Berlin

This campaign provided a great solution around the democratisation of new electronic vehicle technology to make the Volkswagen ID.3 synonymous with e-mobility.”

Automotive Winner


WINNER: TV Is Making History Again
Brand: Samsung
Entered by: Starcom
Credits: CNN, Leo Burnett, Adam & Eve/DDB

“If you’re going to do a media partnership, this is the way you do it! This immersive experience into space showed how you could bring out the product benefits of technology by using a really visual entity.”

Brand & Media Owner Partnership Winner


Brand: Astana International Financial Centre
Entered by: Astana International Financial Centre
Credits: Bloomberg Media, Bloomberg Media Studios

“A well-considered media partnership that made fantastic use of Bloomberg’s content bringing to life the entrepreneurial spirit of Kazakhstan through storytelling.”

WINNER: In The Future
Brand: Tech Mahindra
Entered by: The Trust : The Wall Street Journal | Barron’s Group

“A well-adapted, creative and focused campaign that drove real business results.”

Corporate Influencer Winner


HIGHLY COMMENDED: The Great Travel Hack
Brand: Shell
Entered by: MediaCom
Credits: Vayner Media, Wunderman Thompson, Edelman, UEG Worldwide

“A very engaging campaign with a brave creative approach.”

WINNER: My Kazakhstan
Brand: Astana International Financial Centre
Entered by: Astana International Financial Centre
Credits: Bloomberg Media, Bloomberg Media Studios

“This ambitious ‘country rebrand’ demonstrated some beautiful character profiles that brought to life the entrepreneurial spirit of Kazakhstan. It successfully presented a country that, as an investor, you’d want to back, and achieved impressive business results.”

Financial Services Winner

Financial Services Winner

HIGHLY COMMENDED: Are You Investing In What Matters To You?
Brand: UBS
Entered by: Spark Foundry
Credits: The New York Times, T Brand Studio

“This excellent multimedia story with a personalised CTA challenged readers to think about sustainable investments and learn more about how they could make a difference with their portfolio.”

WINNER: What Does Performance Mean To You?
Brand: Levi’s
Entered by: OMD EMEA
Credits: TCO London (Huck Mag)

“This partnership redefined masculinity for a brand that’s synonymous with dusty pick-ups and ruggedness, prioritised storytelling over product and delivered significant bottom line uplift.”

Lifestyle, Luxury and Fashion Winner


Brand: Essity
Entered by: Zenith
Credits: Poke, AMV BBDO, Ketchum

“One of those campaigns that is likely to be written into media folklore for many years to come. It tackled a very delicate topic with respect and humour to effect real cultural change.” 

WINNER: FIFA20 ‘Play Wrong’
Brand: Electronic Arts
Entered by: m/SIX
Credits: Copa90

“A brave and fresh approach to the category. Strong storytelling with authentic content that also had local resonance, and a partnership that played out well across all of the creative concept.”

Media & Entertainment Winner


WINNER: Brilliant Sound At Intersections Of Culture And Cool
Brand: Sonos
Entered by: Vizeum & 360i, Dentsu Group
Credits:  ACAST, Amazon, WeTransfer, Anomaly

“The campaign leveraged smart insights into the audience and their passion for their subjects. It combined OOH in cities around the world with great digital, podcasts and innovative Amazon placements, resulting in a really well-integrated campaign.”

Technology & Telecoms Winner

WINNER: From Country To Company
Brand: Tourism Australia
Entered by: UM Australia

“This campaign was developed from having genuine empathy for the needs of their target audience and demonstrated a fantastic use of partnerships.”

Travel & Tourism Winner


Brand: Narok County Government
Entered by: Reuters Plus

“A stunning campaign that really brought the beauty of the country to life.”