October 3, 2024
Strong entries in Financial Services, Corporate Influencer and Technology & Telecoms
London, Thursday 3rd October – The World Media Group has today announced the shortlist for the 2024 World Media Awards (WMAs), which showcase the best in international content marketing and advertising. The awards drove strong international interest attracting entries from across Africa, Asia, Europe, the Middle East and the US.
In the sector categories, Financial Services drew an impressive number of entries again this year, matched by an increase in Technology & Telecoms and Corporate Influencer submissions. The shortlist includes entries from a broad spectrum of well-known brands, with Accenture, Bayer, Capgemini, Courtyard by Marriott, Deutsche Telekom, Google, HP Enterprise, Infosys, Lombard Odier, PayPal, PwC, Samsung, Shell, Wellcome and Zurich Insurance making the cut as finalists this year.
“I’m delighted to witness such a diverse and vibrant array of engaging entries from across the globe,” said World Media Group CEO, Jamie Credland. “Strong, compelling storytelling has always been the cornerstone of all the World Media Group brands, and it’s exciting to see these same qualities shining through in this year’s submissions. It underscores the power of collaboration – when brands, agencies and media partners come together, the result is innovative, impactful narratives that resonate deeply with audiences.”
The independent jury, made up of heavy-weight judges from brands, agencies and media owners, will come together later this month to decide which of the finalists should take home the World Media Award in each category. Leading this year’s jury are co-chairs Jasmin Kaur, Global Managing Partner, Havas Media Network and Santosh Sethumadhavan, Global Head of Commercial Campaigns, Swift.
Said Kaur: “I was impressed by the number of entries that leveraged data-driven insights to not only accurately diagnose brand challenges but also to effectively tackle them through innovative content-led advertising. These campaigns demonstrated an acute understanding of the brand’s core issues and used creative storytelling to address them in a way that built authentic, lasting connections with their audiences.”
World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 21st November 2024. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining brands such as Cymru Wales, Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.
Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €750k+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.
The 2024 shortlist is as follows:
Corporate Influencer
| Brand / Campaign | Entered by |
| Accenture – Reinventing The Fortune 500 With Generative AI | Fortune Brand Studio |
| Capgemini – Connecting The Dots: Building Trust In Data Sharing | Capgemini |
| DP World – Elevating Brand On A Global Stage | CNN International Commercial |
| Gilead – Eradicating HIV Transmission | POLITICO |
| Hewlett Packard Enterprise – HPE: Unlock Ambition | Realm B2B |
| Infosys – Value Chain Navigator | Economist Impact |
| Masdar – Future Energy Talks | Reuters |
Financial Services
| Brand / Campaign | Entered by |
| Absa CIB – Africa’s New Tomorrow | BBC Studios (StoryWorks EMEA) |
| EY – Real Time Business | Reuters |
| Lombard Odier – Nature’s Regenerative Power. | Lombard Odier |
| Paypal — Enterprise Solutions From PayPal | Business Insider |
| Visa – Visa Live At Le Louvre | Starcom Worldwide |
| Visa – Visa Pep Talks: Lighting Up Women’s Football With Hope, Not Hate. | Starcom Worldwide |
| Zurich Insurance Group – Zurich: Creating A Brighter Future Together | UM |
Technology & Telecoms
| Brand / Campaign | Entered by |
| Deutsche Telekom – Summer Of Joy, Youth And Freedom | Mindshare |
| Google – Engaging C-Suites Through Gamified Content | Financial Times |
| Hewlett Packard Enterprise – HPE: Unlock Ambition | Realm B2B |
| Honor Technologies – The Art Of Capturing The Moment | BBC Studios (StoryWorks EMEA) |
| Samsung – Creating Calm In A Connected World | Dow Jones – The Trust International |
| Samsung – A Tech Brand With A Purpose | CNN International Commercial |
| Samsung Galaxy: Samsung X Spotify Wrapped: In Perfect Harmony | Starcom Worldwide |
Travel & Tourism
| Brand / Campaign | Entered by |
| Courtyard by Marriott – Trailblazing A Journey Of Passion | Forbes |
| Destination Canada – Open Atlas | Economist Impact |
| Georgia National Tourism Administration – Glimpses of Georgia | Bloomberg Media |
| Turkish Airlines – Restaurant In The Sky | CNN Create Brand Studio |
Specialist Categories:
Brand & Media Owner Partnership
| Brand / Campaign | Entered by |
| Infosys – Value Chain Navigator | Economist Impact |
| PwC – PwC & TED: The Future Of AI | TED Conferences |
| Rwanda Development Board (RDB) – TIME100 AFRICA | TIME |
| Shell – Collaboration Counts | Shell |
| Visa – FanZone: UEFA Women’s Champions League | DAZN |
| Workday – Passion Points: How Business And Leisure Content Drove Powerful C-Suite Engagement | Financial Times |
| Zurich Insurance – The Risk Opportunity | Bloomberg Media |
Small Budget, Great Impact
| Name | Company |
| Bayer – Drive Sustainable Progress | POLITICO |
| Brand South Africa – South Africa: The Next Generation | BBC Studios (StoryWorks EMEA) |
| PwC – PwC And How Emerging Tech Is Changing Everything | Business Insider |
| Wellcome – Dispatches On Climate And Health | The New York Times Advertising |
| Withers – How Peer-To-Peer Stories Drove Huge Brand Uplift With The World’s Leaders | Financial Times |
Social Good
| Brand / Campaign | Entered by |
| Blancpain – Beyond the Surface | Economist Impact |
| CREA – Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative | The New York Times Advertising |
| Rwanda Development Board (RDB) – TIME100 AFRICA | TIME |
| Visa – Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate. | Starcom Worldwide |
For full details of shortlisted entries go to https://world-media-group.com/awards/2024-shortlist
#ENDS#
About The World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Politico Europe, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.