September 9, 2026
We’re delighted to announce that Bridged, an AI-native event growth platform for B2B event teams, is joining the World Media Group as a partner. Founded in 2022 by Maanas Mediratta (CEO) and Rishabh Lohia (CCO), Bridged has already powered more than 2000 events, helping organisers to turn audience intent into measurable growth by filling more seats, proving sponsor value and creating better connections on-site.
As part of the collaboration, Bridged will support the 2027 World Media Awards with AI-powered ticket sales. They will also implement AI agents across the World Media Awards website, including its Creative Vault, which showcases the shortlisted campaigns of all WMA finalists.
The partnership comes as event organisers face growing pressure to attract the right audiences while delivering more personalised and valuable experiences.
Measuring audience growth and sponsor value
“We’re pleased to be collaborating with Bridged for next year’s World Media Awards,” said Jamie Credland, CEO of the World Media Group. “As a not-for-profit event, driving audience growth for the WMAs matters. The awards raise funds for Reporters Without Borders, supporting and protecting journalism around the world, so Bridged’s technology can make a real difference to us.”
“We’re excited to become a technology and AI partner to the World Media Group and put these workflows into practice across the 2027 World Media Awards,” said Maanas Mediratta, CEO and Co-founder of Bridged. “It gives us the opportunity to show how AI can improve the event’s revenue through retention, increasing sponsor yield and upgrading the 360 event experience.”
At the heart of Bridged’s offering are five workflows spanning the full event journey: Activation, Acquisition, Attendance, Connections and Sponsorship. Event teams can start with the workflow they need most, prove it works, then add the next. Bridged runs on top of the tools organisations already use, so there is nothing to migrate to and no existing stack to replace.
We look forward to showcasing the benefits of Bridged’s platform in the coming months. In the meantime, you can find out more about Bridged at bridged.events.