April 7, 2017 9:53 am
Tata Motors has picked up the coveted Grand Prix at last night’s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle.
The entry – called ‘From Zica to Tiago’ – impressed the judges with its rapid response to the outbreak of the Zika virus, and its successful crowdsourcing of a replacement name for the Indian car-maker’s latest model.
The campaign also picked up the Automotive prize at last night’s ceremony in London’s Ham Yard Hotel, hosted by media commentator and TV presenter Raymond Snoddy.
Jury co-chair Raquel Bubar, director of T Brand Studio International at The New York Times, praised the “smart and effective” response to an unforeseen challenge, just weeks before the car was due to launch.