Winner 2021Brand & Media Owner Partnership BrandSamsung Galaxy A Series phoneEntered by:Starcom (US & UK)CREDITS:R/GA, Wieden & Kennedy, TikTokSamsung #danceAwesomeThe Challenge Samsung’s purpose is to create human-driven innovations that help people express themselves and bring us closer together. When Samsung wanted to connect with a new audience – Gen Z – we needed a like-minded [...]
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