Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMContributing CompanySAATCHI & SAATCHITHE LENZThe Challenge All telco networks face similar problems: even though phones are people’s most cherished possession, telcos are increasingly seen as a commodity, exacerbated by the fact that the product is technically invisible. Consumers often only care about their providers when phones aren’t functioning which makes [...]