Shortlisted 2016Automotive BrandRENAULTLead AgencyOMDKADJAR COMPANION APPThe Challenge With the launch of the Renault KADJAR crossover vehicle, Renault wanted to strengthen their relationship with drivers and drive accessory sales within uran emerging markets. We saw an opportunity to exploit a disconnect, in those particular markets, between owners of off-road vehicles and enthusiasts. If we could instil a passion [...]
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