Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]
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