Shortlisted 2018TECHNOLOGY & TELECOMS BrandCANONLead AgencyPHD MEDIACANON: LIVE FOR THE STORYThe Challenge In EMEA an estimated 300 billion images were taken in 2016 (241 billion were taken on a smart phone). This new behaviour has had a significant impact on Canon's hardware sales. Canon and the camera category are facing a truly game changing challenge where [...]
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