Shortlisted 2018AUTOMOTIVE BrandMICHELINLead AgencyWAVEMAKERContributing CompanyLICHTHOF GMBH MICHELIN DRIVESTYLE SEASON 02The Challenge Tires! Yeah ... who cares. Almost nobody. Tires are low involvement products with long purchase cycles. The WAVEMAKER mission: increase Michelin’s brand preference. And make Michelin visible in the passive purchase phase, when nobody's interested in product information. Michelin has taken the backseat in terms of [...]
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