Winner 2019FINANCIAL SERVICES BrandDeutsche BankEntered by:EI AdvisoryCredits:The EconomistGlobal Treasury Leaders ProgrammeThe Challenge The traditional global media and events market targeting Group Treasurers & Heads of Treasury is mature and over crowded by sponsors. EI Advisory's client Deutsche Bank (DB) wanted to differentiate itself and create something unique for the most senior Group Treasurers. This community needed to: [...]
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