Search results for: Tag: Alex Delamain
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Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...