Director of Global Marketing Effectiveness, Brand Media and Agency Management
Vinod is the Director of Global Marketing Effectiveness, Brand Media and Agency Management at DiDi Global, a world leader in the mobility space. Vinod’s team is deeply focused on quantifying the impact of all marketing activity to core business metrics, setting up a comprehensive marketing effectiveness framework. Vinod comes with a wealth of experience across global organisations and is an expert in handling complex multi-market scenarios. He also leads Agency Management and is responsible for building and managing the relationship with key agencies across media, advertising, digital, technology, production, retail and forging a true partnership. Previous roles include Director of Global Marketing & Procurement at Huawei and client leadership roles at Denstu Aegis Network (Isobar) and WPP.