Tel Aviv Global
Sharon Landes-Fischer is the CEO of Tel Aviv Global, a municipal company, directed toward making the city more accessible to the world and facilitating its quantum leap in the global arena, achieved in cooperation with municipal, national and private partners. The company focuses on three main pillars needed for global economic growth: Tourism, Economic Development, Brand Marketing & Communications as engines for global economic growth. Sharon’s position includes formulating the company’s global strategy and leading the Tel Aviv brand to new heights. Prior to this position, Sharon held the positions of Deputy CEO and Head of Smart Tourism, and built the city’s strategy and support systems for the travel-tech industry. Sharon has a Bachelor’s Degree in Political Science and a Master’s Degree in Management and Marketing. A beach volley-ball enthusiast and the City’s volley-ball champion, she lives in Tel Aviv with her husband and two children.