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Chief Marketing Officer

Brand Metrics

Sean Adams is CMO at Brand Metrics, the technology company that measures brand lift at scale for publishers and advertisers across the globe. Brand Metrics has worked with many of the World Media Group’s publisher members, helping them demonstrate the real impact of their campaigns on brand perceptions, the metrics that really matter beyond the click.

Sean’s career spans strategy, insight and marketing roles across creative and media agencies in both the UK and Australia, where he also ran his own research consultancy for a decade. He went on to lead the commercial insight team at News UK before joining Brand Metrics, where he has helped drive the company’s expansion from its Nordic roots into a multi award winning global platform.