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Global Head of Media Strategy & Innovation


Robbie is a Director of Marketing Strategy at Electronic Arts, based at EA’s HQ in Redwood City, California. In his current role he is responsible for global marketing and creative strategy across a range of EA Brands, including Apex Legends, which has allowed him to put his passion for human understanding and storytelling into practice. This passion was developed in his past experience, mostly in Media planning and strategy, where he experienced a diverse range of people and cultures working across APAC, Europe and the US.