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Executive Director, T Brand Studio International

The New York Times

Raquel Bubar is the Director of T Brand Studio International, the branded content unit at The New York Times. Raquel leads the creative studio teams in London, Paris and Hong Kong, creating content and experiences that spark imagination and influence audiences around the world. Since expanding outside of the US, the team has gone on to achieve wide international recognition and awards for its innovative partnership campaigns including programs for Philips, UBS, Spotify and Cartier.

Raquel first joined The New York Times T Brand Studio at the headquarters in New York City before relocating to London to head-up programs internationally. Prior to T Brand Studio, Raquel led digital public relations campaigns for Edelman PR based in Washington, DC and New York. She has a masters degree from the London School of Economics and Political Science and a bachelors in History and Psychology from Brandeis University.