Pete Petrella

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Partner

Blackbook

Throughout his career, Pete has worked with global brands and agencies to help them succeed and innovate in the digital space. Having earned numerous international creative and digital awards – from Cannes Lions to IPA Effectiveness – Pete has a strong track record of moving digital thinking and strategy to the top of a companies’ agenda and gaining creative and strategic recognition for them in the process.

About BBL/P
This year, BBL/P celebrates 10 years of working at the intersection of digital and luxury marketing.

BBL/P combines creativity and consultancy with decades of experience to create desire for some of the world’s leading aspirational brands and their customers.
For over ten years we have supported our clients with a unique combination of market intelligence, strategic consultancy, data and consumer insights, digital marketing solutions and transformative creative ideas.

We have developed a flexible business model around the specific needs of luxury and premium brands. We also have extensive experience of shaping our services to compliment the strengths and bespoke needs of each of our clients.