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Global Positioning Strategy

Boston Consulting Group

Michelle Yeboah joined the London office of the Boston Consulting Group as Global Positioning Strategy Manager in September 2020.

Prior to joining BCG, Michelle was Chief of Staff, Marketing & Retail Strategy for the Luxury Products Division at L’Oréal USA. Michelle’s career, however, began on the agency side within WPP marketing group. She helped develop global brands in a number of sectors including consumer goods, retail, hospitality and professional services. With a passion for brand strategy, integrated communications, and consumer insights, Michelle draws from her interdisciplinary experience to deliver impactful positioning solutions.

Michelle possesses an MBA from Columbia Business School where she graduated with Dean’s List Honors, and a BBA from the George Washington University.