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Paid Media Lead

Viiv Healthcare

Megan has amassed more than 15 years of media experience, starting out in science and medical publishing, then moving to a leading health media agency and she currently leads on all things paid media for Viiv Healthcare (part of GSK).

She supports the company to strike the right balance across third party platforms, ensuring the right messages are being delivered to the right (very niche) audiences at the right times, within a competitive and highly regulated market. With a strong professional interest in digital marketing and the opportunities it offers up for hyper-targeting, with a focus on metrics as the outcome, Megan is increasingly working to ensure the company balances this with media activity that connects with audiences on a deeper, emotional level, with a growing appetite for traditional (print, OOH etc.) formats in an age of digital overload.