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EVP Marketing and Innovation


Matteo Atti is an established brand and value creator.


Currently the Executive Vice President of Marketing and Innovation for VistaJet, leading a global marketing team in charge of the entire customer journey, harnessing insights about UHNWI to introduce exciting innovation programs. 

His expertise was built working with leading global brands in luxury, fashion and telecommunications. Matteo began his career in Gucci during the Tom Ford tenure, followed by Mandarina Duck as its Brand Manager. He has led Nokia retail campaigns for over 30,000 shops as well as headed the business development team for Bottega Veneta, catering to the luxury fashion’s elite. In London, he worked alongside Sir Paul Smith to refocus the business around its core attributes, products and brand.

In the past few years his projects have been featured on the WSJ, Robb Report, NYT, Business Insider and he has been a contributor to Forbes magazine. His ideas won the “Legends Award” from Departure magazine in 2019 and 2020. He has created books on fine wine and private dining and contributed to several innovation books.

Matteo is also a professor in Luxury Business Development and a Member of the Academic Board at the International University of Monaco.

 A business oriented, data driven, creative professional, constantly exploring new ideas to shape the luxury world for the next decade.