Marina Lokteva

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Strategic Group Director

OMD OM Group RU

With a diploma for Sociology, Marina joined the advertising community in 2000 as an assistant in the Research department. Experienced in different areas of media advertising – as a specialist of consumer & media intelligence, customer service manager – Marina settled on strategic planning.

Along the advertising media journey, Marina had a chance to plan for a diversity of industries: FMCG, retail, Automotive, QSR, banking, pharma, kid ‘s products. Niche local brands or Global giants were in scope for strategic planning, T&L program deployment, innovative solutions set up in Russia, CIS and European region. Effie, Cannes Lions, Silver Mercury award winning projects.