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Head of Strategy


Malcolm is currently Head of Strategy for multinational clients at Starcom including Visa, Samsung, Heineken and Fiat.    He has spent the past two decades creating communication strategies for many of the world’s most leading marketers including Nike, Unilever, Budweiser and Pepsico and has worked in almost all major product categories. He was an early champion of communications planning in the United States where he was based for a decade at WPP’s Mindshare and Publicis Groupe’s SMG.