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Global Managing Partner

Wavemaker

Katy joined GroupM in September 2013 and is currently Global Managing Partner responsible for Client Leadership and Business Development across Wavemaker’s Global B2B Practice. She is an experienced Client Leader, supporting her brands with go to market challenges, from Demand through to Brand. Specifically unlocking growth for businesses through Brand strategy, insight and enhanced measurement practices.

She is a dedicated specialist in B2B communications with over 15 years’ experience and a proven track record in building strong relationships with clients, delivering growth and communications strategies and managing high-performing teams across different media specialisms.

A graduate from Leeds University, Katy began her professional life in the marketing team of a recruitment agency before transitioning to media in 2010, where she joined DWA – an independent Tech specialist agency, where she was for 4 years before joining GroupM.

She is passionate about driving creativity and innovation for B2B Brands, based on a vast knowledge of the B2B marketing landscape and the great potential in this field. She is equally passionate about championing diversity and inclusion across the industry and beyond, valuing diverse and differentiated backgrounds, experiences and viewpoints to enhance the work we create and reflect the world we live in.