Joe Petyan

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Global Client Lead

Wunderman Thompson

Joe joined J. Walter Thompson London as a graduate trainee. He subsequently became joint CEO and spent 5 successful years jointly leading the London Agency. In December 2016, Joe was made JWT European Regional Director (now Wunderman Thompson) and was central to managing JWT Europe’s 2,100 people and clients across 30 offices.

Joe has worked on the HSBC business since 2005 and is now client leader for WPP’s HSBC team globally. Bringing together agencies and disciplines within the Helix team construct, WPP partners HSBC in supporting their 40 million banking customers across 64 countries & territories. Joe’s proud of so much of the work WPP does but undoubtedly the international airport campaign that helped build HSBC’s global brand over the past 2 decades is one of his highlights. He’s happy to bore you with the backstory!  Joe is also a non-exec of Palma Pictures, a Spanish Production services company responsible for much loved broadcast, advertising and film including The Crown, The Night Manager, Love Island and more.