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Global Head of Advertising
The Economist
Jamie Jouning is Global Head of Advertising at The Economist, and holds a senior leadership position within Economist Enterprise, the B2B arm of The Economist Group. He is responsible for driving the commercial and creative advertising strategy, working closely with editorial, sales and product teams to ensure that The Economist delivers a best-in-class advertising proposition — one that genuinely serves the ambitions of both clients and advertising agencies.
Prior to joining The Economist Group, Jouning was Global Chief Revenue & Country Manager UK of Italian-owned digital pure play, Freeda Media, where he was responsible for driving revenue growth across both media and a nascent technology and marketing consultancy offering.
Jouning spent the majority of his media career at Condé Nast, rising to Global Chief Client Officer. He built from scratch and rapidly expanded a central global commercial function, Global Commercial Partnerships, generating revenues through a wide range of brand-led initiatives across the 32 markets which comprise Condé Nast — including advertising partnerships, sponsorships, events, video, branded content and programmatic sales. He was also responsible for the strategic management of a clearly defined set of global key accounts, a collection of clients that comprised over 30% of all global advertising revenue. Prior to the integration of Condé Nast US and Condé Nast International, Jouning was the Chief Revenue Officer at CNI, a position he held for 4 years.
He joined CNI from Condé Nast UK where he spent 3 years as Publishing Director of Glamour, leading a bold creative reimagining of the 15-year-old title with a new format and strategic repositioning. He also enjoyed 4 years as Digital Director of Condé Nast UK, overseeing all aspects of the digital business. Prior to successfully launching WIRED as Publisher in March 2009 — one of the most creatively ambitious magazine launches of its era — Jouning was Associate Publisher of GQ and GQ Style, the dominant quality men’s magazines. He has also been Promotions Director of GQ and a Sponsorship Manager at Sky TV, and has 30 years of publishing and media experience.