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Global Head of Marketing

World Gold Council

James is a Fellow of the Chartered Institute of Marketing, having spent a large portion of this career in the global gold industry. He has overseen a range of strategic marketing initiatives targeting Youth, HNW and Professional Investor audiences. These campaigns have ranged from gaming partnerships, through to film productions with world class talent like Idris Elba and Elton John. He’s passionate about using storytelling to deliver marketing impact. During his career, James has developed his professional skillset with leading academic institutions including Oxford University, Cambridge University, and the London School of Economics.