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VP

BBC Storyworks

I head up BBC Studio’s creative brand agency, BBC StoryWorks, in EMEA. With my roles at The New York Times’s T Brand Studio and at NBCUniversal, I have extensive experience leading multi-platform and multimedia creative teams to conceptualize, pitch, produce, commission, edit and write award-winning content that spans digital, film, audio and experiential. I’ve worked with global brands in tech, finance, luxury, B2B, travel and CSG including Samsung, Unilever, Credit Suisse, UBS, Philips, EY, LVMH, Burberry, Accor Group among others.

Prior to this, I had more than a decade of experience as a journalist and writer, and have contributed to publications including Monocle, The Economist’s 1843, TANK and Hole & Corner magazines, as well as newspapers including The Times and Joongang Ilbo (Korea’s largest newspaper by circulation and the Korean arm of The New York Times).