Hamish Goulding

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Head of Global Brand Strategy

HSBC

Hamish has spent the last 10 years evolving HSBC’s famous “global-local” brand strategy. From developing campaigns across their iconic global airports, major sporting partnerships and sustainability activations; he then led their global brand reboot across the bank, developing a new logo, creative platform, visual and sound identity across channels. Recently, he is working with markets to create their local brand strategies, whilst helping the company define its wider Purpose, Strategy & Values. Hamish is an alumni of the J Walter Thompson graduate programme, where he started his career across a number of brands and categories.