Georgina has 10 years of experience spanning journalism and award-winning branded content, and has worked for publications including the Financial Times, Sifted, TNW and is now Editorial Director at The New York Times’s T Brand Studio International.

She is known for her innovative approach to storytelling, and recent work includes creatively leading NYTA podcasts including L’Oreal’s ‘This Is Not a Beauty Podcast’ and Audemar Piguet’s ‘The Remasters,’ as well as long-form editorial content. This year, her team, which spans Europe and Asia, was named “Editorial Team of the Year” by Digiday Europe.