Chief Branding Officer
Partner at Lombard Odier Group
Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015.
He is responsible for Lombard Odier brand positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience.
Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career in marketing and general management over 30 years.
He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the Luxury Division at L’Oréal (as global director of Lancôme image, first and as Global Managing Director of Armani, then). He later went on to hold senior executive roles in the luxury sector at Ralph Lauren, as SVP EMEA marketing and communication and Luxury Menswear Managing Director, and at Giorgio Armani, first as EVP Group marketing, communication and licensing business (eyewear, watches, cosmetics and fragrances), and then CEO France and Benelux.
Before joining Lombard Odier he had advised KKR on the acquisition of the SMCP group (Sandro, Maje and Claudie Pierlot brands) and run its global brand and business development.