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Global Marketing Strategy


Originally a professional singer, Dani moved behind the camera into TV production (Talkback, Studio Lambert) before various communications roles led her into Entertainment Marketing. Dani joined BAFTA as Marketing Communications Officer in 2014 and then the BBC as Digital Marketing Lead for BBC One in 2015. In 2018, Dani joined Netflix as Marketing Manager for UK & Ireland, and has since built out a UK-based Global Marketing Strategy team, responsible for partnering with stakeholders across EMEA, UCAN, LATAM & APAC to execute high-impact campaigns for UK titles. Dani is passionate about driving equity for womxn in the workplace, co-leading EMEA Women@Netflix, and championing positive environmental practices as a member of the leadership team for Sustainability@Netflix. Dani holds a First Class Honours degree in English Language and Literature from King’s College London and was recognised as one of the world’s most promising marketers in The Drum’s Future 50 List 2020.