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Co-Founder & Head of Effectiveness


Cos is a Co-Founder & Head of Effectiveness at True, the London office of BBN International. He is a strategic partner to some of the world’s most recognised B2B brands including Capgemini, Logitech, AutoTrader and KPMG; helping their communications live up to the agency’s mantra of ‘Make it Memorable’.

Since co-founding True in 2012, Cos has been on a mission to combat the decline in marketing effectiveness caused by the category’s obsession with short-term performance marketing – delivering work that drives better business outcomes by making B2B more human and more creative.

The agency has become one of the most awarded B2B agencies globally, including being named Global B2B Creative Agency of the Year by the ANA twice in the last four years and becoming the first B2B specialist agency to win an IPA Effectiveness Award. True is also the only B2B agency to be Effectiveness Accredited by The IPA.