Global Marketing Director
Clare Mullin is Global Marketing Director for Visit Britain, she joined in 2017 and has previously held senior marketing positions at the National Trust and Dyson. She is responsible for the global marketing and brand strategy for Visit Britain which is responsible for inbound and domestic tourism volume and value. She works closely with overseas markets to market Britain to potential tourists.
As Brand and Marketing Director for the National Trust, she led the marketing and commercial functions, working on brand, communications, technology and organisational development. As well as developing their new marketing strategy she lead the redevelopment of their digital platform and implemented a new approach to digital to improve customer engagement. As Group Marketing Director at Dyson, she defined their marketing strategy and drove its implementation to build the global Dyson brand in 20+ markets.