I started my career at Omnicom in the digital team before moving to Mindshare, where I became Managing Partner at 29 years old. I later founded Mindshare Luxury – a global division dedicated to running global luxury accounts including Rolex, Chanel, LVMH, Belstaff, and Hasselblad, amongst others.
During this time, I started my first business; Materialist. A fashion tech start-up, which I took through seed-funding, on the way learning about the rigour, bravery and what running your own business takes. I then became a mother to the first of my two amazing children and wanted to try something different…
I joined the team at Facebook / Instagram and saw inside another of our industries behemoths. I came to realise the importance of autonomy and learnt my ambition was stronger than a very well-paid job. With the backing of a number of long standing client relationships, I launched twin. A boutique media and creative consultancy working with Rolex, Mercedes, Uniqlo and a selection of start-ups. I am also a Non-Executive Director of the Bowra Foundation, a charity working to inspire resilience amongst people suffering from neurological disorders and the Climate Crisis Film Festival; a film festival dedicated specifically to channelling constructive action to address the climate crisis.
Why the name twin? By no co-incidence, I’m a twin myself. In creating the consultancy, I was inspired by the bond I share with my twin; there really is no closer relationship. I wanted to build similarly close, long-standing relationships with clients, because to me, twin means mutual trust, admiration and respect. I’m enormously proud of the work we do, the clients we have and the people I work with. I believe marketing can be a positive force in society and my mission is to help brands achieve that.