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CEO & Co-Founder


With 20 years of experience in law and advertising, Carolina understands the complexities of starting, managing and growing a business or a brand. She is committed to helping brands make a memorable impact and is equally committed to making a memorable impact on her team as a positive, successful role model.

She is CEO and Co-founder of Inbrax in Chile. During her 12 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings (WINA Festival, CreativePool Top 25, bestadsontv.com, Crema Ranking by Adlatina, Lüerzer’s Archive, TOP FICE), with multiple awards whether in Chile and abroad (One Show, Lia Awards, Achap, Luum Awards, Effie, Cristal Festival, Fiap, New York Festivals, Cresta Awards, Epica, Echo Awards, Creativity, Ad Stars, Caples Awards, etc). Under her leadership, this year Inbrax have been the most awarded agency of the year at WINA Festival 2020 and agency of the year at TOP FICE 2020.

She was the first Latin American in received the 2018 Women in Marketing (WiM)’s award from UK for “Best Leader in Marketing – Agency Side”; selected as one of 40 Over Forty 2020 list and won the MKTG BEST Chile 2020 as best agency CEO. She is also a member of the Bar Association of Maranhao, Brazil; member of the Board of Directors at RedMAD (Network of Women in Senior Management); a mentor in WoomUp! an organization dedicated to promote professional growth of women in Chile; Ambassador and Expert in Entrepreneurship in Mujeres Internacionales, Chilean Chapter; member of the Board of Directors at Conar (Self-Regulation and Advertising Ethics Council) and member of the Board of Directors at Achap (Chilean Advertising Association).

Carolina has a Master in International Law and a specialization in Chile-USA Free Trade Agreement from the University of Chile and Masters degrees in Marketing Management and Business Law from Adolfo Ibáñez University in Chile and currently is professor at Marketing Master at Universidad de Santiago – Usach and Miami Ad School Siri Lanka, and is studying a post-graduation in Communication, Diversity and Inclusion in Universidade Federal de Minas Gerais – Brasil.

She had been jury at Effie Latam, AME Awards (twice), Gerety Awards, Creativepool, Women In Marketing (twice), Next Creative Leaders at The One Club, Webby Awards, MAA Awards, among, others, and also co-host the podcast Taking The Lead (https://www.takingthelead.cl)

LinkedIn: https://www.linkedin.com/in/carolina-ribeiro-de-sousa-pinheiro-b0a18a6/

Instagram: https://www.instagram.com/carolrsp/