Head of Integrated Marketing EMEAR
Blossom heads the Integrated Marketing department for Webex in EMEAR at Cisco. She joined Cisco in 2020 and is an innovative, award-winning senior marketing professional with experience in growing brand equity, generating revenue and driving success through omni channel marketing programs focused on bringing products to life for consumers via storytelling, experiences, programs and campaigns.
With over 14 years in the industry, she has worked in various marketing and communications functions, both in the B2B and B2C space with several globally renowned Consumer tech and Information tech brands. Today, she is enabling her regional team to implement data driven marketing programs in the exciting field of Collaboration and SaaS creating meaningful and profitable consumer engagements and experiences. From determining brand positioning and audience segmenting to strategizing and building consumer-centric marketing campaigns she and her team help shape the voice of the Webex brand in EMEAR and help it grow a consumer base.
She strongly believes in the voice of the customer, the magic of the brand and that the power of great storytelling can conquer it all.
Blossom is passionate about animal volunteerism, Diversity and Inclusion. She calls Greenwich, London home and is a proud fur-mum to her rescue cats from Dubai, Gandalf and Odin. Traveling, painting, yoga, the beach (and all manner of food adventures) are among her many interests and passions.
Connect with her on LinkedIn here: https://www.linkedin.com/in/blossomfurtado/