Global Head of Media
As the Global Head of Media at De Beers, Beatrice delivers leading global media strategies for both Brand and Performance activations across Video, Social, Paid Search OOH, Press, and Display activity. She develops process, and strategies for the regional teams producing best practices and testing frameworks to ensure optimal performance.
Through blending technical knowledge, business acumen, engaging storytelling and innovation, she deploys successful campaigns, enhancing brand messaging, and optimizing engagement and conversion.
With strong leadership and relationship-building skills she contributed to digital marketing, content partnerships, effectiveness and efficiency projects and communications strategies as part of the De Beers BCM (Brand and Communication Marketing) leadership team .
Beatrice has over two decades of experience in Media Agencies in the UK and Globally working within various media networks and leading brands such as Rolex, Emirates, Eurostar, Chanel, Coty, Philips, Colgate, and Danone to name a few. She won multiple industry awards such as a Campaign Media Awards for Coty, Brand Republic Digital, Outdoor Planning Award and Travel marketing Award for Eurostar and contributed to an IPA Silver Effectiveness Award for Danone.
Most recently she was part of the collaboration between De Beers and the National Geographic receiving the World Media Award Brand and Media partnership for the Okavango Eternal project. In 2022 she also received the International Alumni Award from Bournemouth University where she studied for a master’s degree when she first came to England from her native France.