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Independent Creative Editorial Director

Arif Durrani is an independent media consultant and Creative Editorial Director based in London.

From writing and producing documentaries to animations, podcasts and long-form features, Arif brings more than 20 years experience working for many well-known brands.

Between 2015-2022 he established the editorial operation for Bloomberg Media Studios in Europe, Middle East and Africa, working on partnerships for business, tech, energy and luxury brands, as well as on large-scale sustainability and FDI projects for governments and multinationals.

Prior to Bloomberg Arif was a business journalist, having worked in leadership roles as Editor of Media Week, Head of Media of Campaign, Editor of Brand Republic and author of FIPP’s World Magazine Trends.