Masterclass in Storytelling

Event Details

Date: October 13, 2022

Time: 08:45 – 10:15

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Location: Investec, 30 Gresham Street, London, EC2V 7QN

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On 8th September 2022, the World Media Group hosted it’s 7th annual World Media Awards, which was a celebration of the very best in cross-platform, cross-border, content-driven advertising.

Hot on the heels of the success of the Awards we would like to invite you to this essential Masterclass in Storytelling.

This is your opportunity to meet the creators and judges of these award-winning campaigns AND get under the bonnet of what it actually takes to create an award-winning campaign.  The case studies you will have the opportunity to see are:

Journey to Ithaca by Hyundai
Okavango Eternal by De Beers Group

Other case studies to be announced soon…

Chaired by: Rachael Adams, Senior Manager, Commercial Content, Reuters
Alex Beard, Content Strategist, BBC
Ruth Holland, Executive Producer, BBC
Letitia Weeks, Brand Manager Sustainability, De Beers Group
Chris O’Neill, Senior Manager, Global Brand Partnerships, National Geographic

This Masterclass will answer all your questions on how to create and amplify a good story and is suitable for anyone involved in the strategic planning or creation of content led campaigns.