Date: February 13, 2020
This event is in the past.
Please join us at what will prove to be a ‘must attend’ for those wishing to gain deeper insight into how publishing models are changing and how this will impact on the interaction between advertisers and consumers.
We live in an era of fake news, where people are now able to convincingly fake videos of others. With newsrooms coming to terms with the challenges and opportunities of 2020, what are the implications for the wider media/advertising industry?
- Do media brands need to be more transparent about their process to inspire more trust?
- How can advertisers ensure they aren’t negatively affected by a potential loss of trust in journalism? What is the key to maintaining a safe brand environment in media?
- Has ‘fake news’ become a slogan of a smear campaign against contradictory opinions? And if so, what role do advertisers play in protecting the right to freedom of speech while still identifying genuine disinformation?
As consumers start to question the trustworthiness of news sources, brands must prepare themselves for the challenges of advertising in the new decade.