Content, Creative & Context – The battle for consumer engagement

Event Details

Date: November 15, 2022

Location: LinkedIn LIVE

This event is in the past.

The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign.

According to our LinkedIn Poll beforehand, 44% of respondents considered Content to be most important, but after watching our three panellists battle it out to defend their territory, who came out on top?

The Wall Street Journal | Barron’s Group’s Chris Woodall chaired the panel featuring Emma Harrison from The New York Times; Shula Sinclair from M/Six; and Sam Adams from BBC Studios.

If you missed it live, you can watch the video here to see which one of our panellists would get your vote!


Sam Adams

VP, Advertising Sales, Western Europe

BBC Studios

Chris Woodall

Head of N Europe, Middle East & Africa Advertising

The Wall Street Journal | Barron’s

Shula Sinclair



Emma Harrison

Senior Strategist

The New York Times