Content, Creative & Context – The battle for consumer engagement

.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 2) { grid-column: 2 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 3) { grid-column: 3 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 4) { grid-column: 4 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 5) { grid-column: 5 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(6n + 6) { grid-column: 6 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.16666666666667fr) minmax(0, 0.16666666666667fr) minmax(0, 0.16666666666667fr) minmax(0, 0.16666666666667fr) minmax(0, 0.16666666666667fr) minmax(0, 0.16666666666667fr);grid-column-gap: 5px;grid-row-gap: 5px;grid-auto-flow: row } .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="cdfd4c4737b2898eba4443dd59a1bf50"] { text-align: left;justify-content: flex-start; } .wpv-block-loop-item[data-toolset-views-view-template-block="f7e09c1ce953f06cb7b90079c1eecb2a"] { background-color: rgba( 255, 255, 255, 1 );padding: 10px; }   .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wpv-block-loop-item[data-toolset-views-view-template-block="9c1778c9d9869cc109c7f025a8a78e81"] { background-color: rgba( 255, 255, 255, 1 );padding: 1rem; } h5.tb-heading[data-toolset-blocks-heading="07b55a79b6246fc6c5d8108c55caf510"]  { text-align: left; }  .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="2b3d3a3bd3c29591f59fcf70ae4b2639"] { max-width: 100%; }  .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="51732a2a59f1f50ad6e1018641d0381c"] { max-width: 100%; } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.33333333333333fr) minmax(0, 0.33333333333333fr) minmax(0, 0.33333333333333fr);grid-column-gap: 5px;grid-row-gap: 5px;grid-auto-flow: row }   .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row }  .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="6a3c9ab4f54e6969fbfbb52dfc7cc717"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-row-gap: 5px;grid-auto-flow: row }   .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="4b3f6c2c9901b5796969e2042e37c4da"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row }  .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } 

Event Details

Date: November 15, 2022

Location: LinkedIn LIVE

This event is in the past.

The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign.

According to our LinkedIn Poll beforehand, 44% of respondents considered Content to be most important, but after watching our three panellists battle it out to defend their territory, who came out on top?

The Wall Street Journal | Barron’s Group’s Chris Woodall chaired the panel featuring Emma Harrison from The New York Times; Shula Sinclair from M/Six; and Sam Adams from BBC Studios.

If you missed it live, you can watch the video here to see which one of our panellists would get your vote!