Search results for: Category: Blogs 2019
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International advertising is dead, long live international advertising
January 28, 2019
Thought Leadership
Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...
Your new year challenge: how to target corporate influencers
January 2, 2019
Thought Leadership
It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...
What makes great content-led advertising?
December 17, 2018
Awards, Thought Leadership, Top Tips
What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...