Economist Impact, leveraging Infosys Topaz, the new AI-powered tool developed the “The Sustainability Atlas”, a cutting-edge new platform to help businesses navigate a sustainable future.

In a world saturated with fragmented and unreliable data, the Sustainability Atlas provides something rare: specific, trusted, and actionable insight, drawn exclusively from Economist Impact’s rigorous analysis. Based on over 1,700 indicators from 25 indices and more than 500 pieces from The Sustainability Project, it distils a vast body of knowledge into a single, authoritative resource for decision-makers.
The creative approach focused on transforming this robust dataset into an experience tailored to the needs of business leaders, ESG strategists, and policy researchers. Rather than offering broad overviews, the Atlas harnesses generative AI to identify what matters most, based on industry, geography, and sustainability priorities, saving users considerable time by automatically analysing datasets that would otherwise take months to examine manually.

Key content features:

• AI-powered content navigation: A conversational interface powered by Infosys Topaz surfaces information solely from verified Economist Impact sources, offering context-specific, succinct answers on topics such as emissions, social equity, and circular economy. No generic scraping, just explainable, curated intelligence.
• Interactive global visualisation: A geo-comparison feature allows users to assess sustainability performance by country or city across indicators such as food security and EV infrastructure, helping business leaders evaluate region-specific risks and opportunities.
• Global coverage with local relevance: With core markets in North America, Europe, the Middle East, and Asia-Pacific, The Atlas delivers insights relevant to diverse geographies and industries.
• Audience-first design: Designed with users in mind, the Atlas supports multiple journeys, from C-suite leaders identifying strategic opportunities to academics shaping policy. Covering sectors such as energy, finance, manufacturing and retail, it enables users to extract industry-specific insights. Business leaders, for example, can track emissions performance against peers, while researchers can pinpoint sector-specific sustainability challenges to inform regulation.
• Authentic brand integration: Economist Impact’s editorial authority remains central, while Infosys’ AI technology underpins the experience without overpowering the message, underscoring credibility through function, not flash.
• Grounded in trustworthy data and built with purpose, The Sustainability Atlas delivers more than content. Through fast, credible AI driven analysis it empowers action by offering a new way for global leaders to engage with sustainability, not as a trend, but as an urgent, informed responsibility.

To drive awareness and engagement, the amplification campaign paired bold creative with precise targeting across global markets. This ensured the Atlas was positioned as an indispensable tool for senior leaders navigating sustainability strategy.

We focused on CXOs, CXO-1s, Chief Sustainability Officers, and Heads of ESG at the world’s top 2,000 organisations, those with the authority to embed sustainability into core business and policy.

Priority markets included:
Americas: United States, Canada
EMEA: UK & Ireland, Germany (DACH), France, Benelux, Nordics, Middle East
APAC: Australia, New Zealand, Southeast Asia, India, Japan, China

These regions represented a blend of policy leadership, industrial influence, and sustainability maturity.

Creative Approach
Messaging tackled real audience concerns. Headlines like ‘Stronger strategies start with clarity’ addressed decision fatigue, while prompts such as ‘Can you explain blue bonds to me?’ sparked meaningful engagement. Visuals subtly highlighted the ‘AI’ within ‘sustainability’, reinforcing innovation while the tagline ‘Map today to navigate tomorrow’ captured the atlas’ long-term value to senior decision makers, reinforcing the tool’s role in helping leaders plan for a sustainable future.

Strategic Execution

• Performance Marketing: Phased awareness and traffic-driving paid media campaigns on Meta, X (Twitter), LinkedIn, and display networks.
• Creative Innovation: Infographic units, sponsored articles, interactive cards, and topic-specific ads targeting sustainability interests (e.g., blue bonds).
• Audience Engagement: Personalised messaging and call-to-actions tailored to CXOs and sustainability leaders in priority markets.

Channels

• PR at launch
• Display advertising across Economist.com with audience and contextual placements across multiple ad formats
• Owned Media included Sustainability Atlas Microsite on Economist Impact’s Sustainability Project platform. Robust organic amplification across Economist Impact’s newsletter and social media drove additional awareness and engagement with the tool.
• Sponsored Content
  ○ Interactive cards and articles drove user curiosity
  ○ Paid Social Media across LinkedIn, Meta (Facebook and Instagram) and X delivered precision targeting of CXOs and sustainability leaders.
  ○ Campaign KPI well above industry norms, demonstrating the strength of both the targeting and resonance of the creative.

We created a first-of-its-kind, searchable, AI-powered chatbot that enables business leaders, ESG strategists, and policymakers to instantly access specific, trusted insights—cutting through overwhelming volumes of sustainability data.

Our creative approach focused on transforming this extensive dataset into an experience tailored to the needs of senior decision-makers. Rather than offering broad overviews, the Sustainability Atlas harnesses generative AI to identify what matters most—based on industry, geography, and sustainability priorities, saving users considerable time by automatically analysing data that would otherwise take months to review manually.

User behaviour reflected deep engagement.

The amplification campaign delivered outstanding global reach and impact.

Beyond media metrics, the campaign strengthened brand equity for both Economist Impact and Infosys. It showcased Infosys’ AI capabilities within a trusted editorial context, while addressing a core challenge for sustainability leaders: accessing credible, context-specific insights in one unified platform.

As Jonathan Birdwell, Global Head of Policy & Insights at Economist Impact, observed: “Economist Impact has built dozens of indices and published hundreds of reports…but never before have we been able to bring all of that data and insight together in one place…”

Ashiss Kumar Dash of Infosys added: “We believe that digital innovation can accelerate sustainability progress…”

The Sustainability Atlas