Elevator Pitch

Marta Samper has elevated media partnerships from transactions, into true value creation. Partners describe her work as “a genuine partnership.”

From reshaping Range Rover with Monocle to leading the ground-breaking Defender x WBD Dakar partnership, Marta delivers first‐of‐their‐kind outcomes by combining cultural intelligence with commercial rigour.

She has unlocked major value, built trusted global relationships and proven that media investment works harder by changing the paradigm between brands and partners.

Nomination

Marta has helped JLR move beyond the traditional paradigm, where media is bought and value stops at delivery, to partnerships that create new media value through deeper connections between brands & partners.

Since stepping into her role, Marta has brought a different mindset to global media collaborations. As one client partner said, Marta brings “innovative thinking to how we invest media budgets, unlocking high‐value collaborations without additional spend.” That approach has delivered real results, for example £3 million in broadcast production savings and global media distribution.

Two partnerships clearly demonstrate this shift.

With Monocle, Marta moved far beyond a standard media collaboration. By deeply understanding Monocle’s editorial tone, mechanics and culture, Marta helped shape a partnership that “never felt transactional .” Her role as a trusted conduit between client and publisher ensured both brands were balanced, creatively aligned and commercially sound.

Marta Montes-Samper
Nominated by:

With Warner Bros. Discovery, Marta took Defender deep into the human stories behind Dakar desert racing and to millions worldwide. Marta shaped a complex, high‐profile partnership, from orchestrating the initial strategy, to shaping the execution of the WBD collaboration. Under significant time pressure, Marta’s consultative approach enabled a “direct and efficient working relationship,” while also coordinating incremental investment from local markets – demonstrating strong commercial and operational understanding.

Marta has become “the trusted source and partner” for clients and partners, globally and locally. She knows when to lead and when to step back. At one Range Rover X Monocle event, Marta went beyond, personally securing elite sales enquiries for seven Range Rovers, leading real time social posting and stepping in to produce the podcasts. Wow!

By challenging how partnerships are traditionally built and valued, Through deep connection, Marta is not just delivering strong campaigns – she is helping redefine the role of partnerships in modern international media for Hearts & Science clients.

Discover more on Marta's accomplishments