Winfried Daun

Group Head Advertising, Brand Strategy & Media


Winfried Daun is Group Head Advertising, Brand Strategy and Media for UBS, a Swiss global financial services firm and the world’s largest wealth manager. Over the past 20 years, Winfried has held different positions in consulting, marketing and branding. Currently, he has group-wide and global responsibility for UBS’s brand strategy and -communication as well as social media. In this function, he has also overseen the company’s brand relaunch and helped with finding UBS’s purpose. Winfried holds a PhD in Economics and lives in Zurich, Switzerland, with his wife and daughter.