Hauke Gruen

Global Group Director


Hauke Gruen is the Global Group Director at Initiative London. He leads the London-based international hub of the agency, looking after clients such as Carlsberg, Canada Goose, Destination Canada and Groupon just to name a few.

Hauke has worked in a variety of global and local roles in Germany and the UK. Before joining Initiative in May 2019, Hauke worked at Dentsu Aegis Network where he worked across the Diageo and Arla Foods global business.