Global Head GTB Marketing
Deutsche Bank
Christoph Woermann is Global Head Marketing Corporate Bank for Deutsche Bank’s Corporate Bank division.
The Corporate Bank comprises commercial client banking business with transaction banking products and services for both, corporates and financial institutions, including domestic and cross-border payments, risk mitigation and financing international trade and the provision of trust, agency, depositary, custody and related services.
In his role, Christoph is globally responsible for the Corporate Bank’s marketing strategy and its implementation via portfolio product based campaigns including content marketing, thought leadership, in-house publications, mediapartnerships, events, digital and social media.
Christoph joined Deutsche Bank in 1991 as management trainee of Deutsche Bank Hamburg. Prior to this he trained as an advertising executive at LINTAS, at that time Germany’s largest advertising agency.
He holds a Masters degree in economics from the University of Hamburg, Germany. Further training included an Advanced Industrial Marketing Strategy Programme at INSEAD, Fontainebleau, France. In 2018 Christoph was appointed Vice Chair of the Financial Service Group in the Chartered Institute of Marketing (CIM). He is also a Fellow of the CIM. In 2019 Christoph was recognized as one of 100 most impactful European B2B marketing leaders.
Over the course of his career at Deutsche Bank, Christoph worked in retail banking, credit & risk management, corporate relationship management, business management , corporate communications and marketing.
His marketing and communications activities at Deutsche Bank include leadership roles in Structured Finance, Global Banking, Relationship Management, Trade Finance, Transaction Banking and now the Corporate Bank.