Judge’s Top Tips

What are you most hoping to see in a great entry?

Joe Petyan, Global Client Lead, WPP

Matt Landeman, Chief Client Officer, Carat

Matteo Atti, EVP Marketing and Innovation, VistaJet

Michelle Yeboah, Global Positioning Strategy, Boston Consulting Group

Susanne Rehm, International Media Coordination, Audi

What is your top tip for creating a winning entry?

Joe Petyan, Global Client Lead, WPP

What stands out for you as the most memorable content-driven campaign in most recent years?

Sharon Landes Fischer, CEO, Tel Aviv Global

What would you say were the essential ingredients for a winning content-led advertising strategy?

Matteo Atti, EVP Marketing and Innovation, VistaJet

Sharon Landes Fischer, CEO, Tel Aviv Global

Pete Petrella, Partner, BBL/P

Matt Landeman, Chief Client Officer, Carat

Michelle Yeboah, Global Positioning Strategy, Boston Consulting Group

Susanne Rehm, International Media Coordination, Audi

Sarah Mansfield, VP Media – Europe, E-commerce, NAMET, Russia and Global Media Operations, UniLever

Franziska Gsell, Chief Marketing Officer, IWC SCHAFFHAUSEN

Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole?

Nuno Pena, Global Marketing Director Decorative Paints, AkzoNobel

Sarah Mansfield, VP Media – Europe, E-commerce, NAMET, Russia and Global Media Operations, UniLever

Joe Petyan, Global Client Lead, WPP

Pete Petrella, Partner, BBL/P

Franziska Gsell, Chief Marketing Officer, IWC SCHAFFHAUSEN