Judge’s Top Tips About Judges Hear from our jury Categories Creative Vault 2022 Winners Content Leadership & Innovation Award FAQs What are you most hoping to see in a great entry? Joe Petyan, Global Client Lead, WPP Matt Landeman, Chief Client Officer, Carat Matteo Atti, EVP Marketing and Innovation, VistaJet Michelle Yeboah, Global Positioning Strategy, Boston Consulting Group Susanne Rehm, International Media Coordination, Audi What is your top tip for creating a winning entry? Joe Petyan, Global Client Lead, WPP What stands out for you as the most memorable content-driven campaign in most recent years? Sharon Landes Fischer, CEO, Tel Aviv Global What would you say were the essential ingredients for a winning content-led advertising strategy? Matteo Atti, EVP Marketing and Innovation, VistaJet Sharon Landes Fischer, CEO, Tel Aviv Global Pete Petrella, Partner, BBL/P Matt Landeman, Chief Client Officer, Carat Michelle Yeboah, Global Positioning Strategy, Boston Consulting Group Susanne Rehm, International Media Coordination, Audi Sarah Mansfield, VP Media – Europe, E-commerce, NAMET, Russia and Global Media Operations, UniLever Franziska Gsell, Chief Marketing Officer, IWC SCHAFFHAUSEN Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Nuno Pena, Global Marketing Director Decorative Paints, AkzoNobel Sarah Mansfield, VP Media – Europe, E-commerce, NAMET, Russia and Global Media Operations, UniLever Joe Petyan, Global Client Lead, WPP Pete Petrella, Partner, BBL/P Franziska Gsell, Chief Marketing Officer, IWC SCHAFFHAUSEN